January 1, 2025 — In a strategic move that leverages the expertise of two highly successful teams committed to providing clients and partners with exceptional service and cutting-edge technologies, Exploring Potential, which includes LearnLeaf, has been acquired by HighRock.

As HighRock starts 2025 celebrating 20 years of elevating brands, we are excited to be bringing our teams together to embark on this new chapter and the many opportunities it presents for our LearnLeaf clients:

• Expanded Capabilities: HighRock brings a wealth of experience in areas like creative storytelling, branding, and web development, complementing our existing expertise in custom training solutions, video production, and communications.
• Marketing Expertise: With 20 years of elevating brands, HighRock brings a data-driven approach to marketing that is rooted in real-world research. We can help your business stand out in the ever-evolving, fast-paced cannabis industry, ensuring your message reaches your ideal target audience, wherever they may be.
• Continued Commitment to Excellence: Our commitment to providing you with the highest quality service and innovative solutions remains unchanged. There will be no immediate changes to LearnLeaf’s core processes, and our Client Success team will continue to be available and focused on your needs.

LearnLeaf founder Brett King will lead HighRock as CEO, ensuring a seamless transition and continued focus on client success.

The official press release follows…

For Immediate Release

LearnLeaf Joins HighRock to Revolutionize Cannabis Industry Training

Hagerstown, MD — January 6, 2025 — LearnLeaf, a leading provider of employee training, compliance, and engagement solutions for the cannabis industry, has been acquired by HighRock, an award-winning marketing agency known for its expertise in creative storytelling and innovative strategies. This partnership marks a significant step forward for LearnLeaf, expanding its ability to serve cannabis retailers, cultivators, and processors with top-tier training tools and branding expertise.

Founded by Brett King, LearnLeaf has become a trusted partner for cannabis businesses across the U.S. and Canada, providing interactive eLearning, dynamic animations, and live-action videos to ensure employees are knowledgeable, compliant, and customer-focused. With this acquisition, LearnLeaf gains access to HighRock’s extensive marketing and creative resources, further enhancing its ability to empower cannabis businesses in a rapidly growing market.

“LearnLeaf has always been about more than just training—it’s about building the best teams in the cannabis industry,” said Brett King, founder of LearnLeaf and now CEO of HighRock. “Joining HighRock allows us to take LearnLeaf to the next level by combining innovative training tools with world-class branding and marketing expertise. Together, we’re poised to help cannabis businesses thrive in a competitive landscape.”

HighRock, with its 20-year legacy of elevating brands, has partnered with leading companies such as Amazon, Under Armour, Volvo, and Martin’s Potato Rolls. The acquisition of LearnLeaf is a strategic move to expand its national footprint and deliver transformative solutions to the cannabis industry, aligning training and compliance with strong, recognizable branding.

“LearnLeaf’s approach to cannabis training is the perfect complement to HighRock’s focus on innovative storytelling and measurable results,” said Rich Daughtridge, founding CEO of HighRock and now a strategic partner and owner. “This acquisition strengthens both companies and allows us to deliver exceptional value to cannabis businesses as they navigate the challenges of a fast-evolving industry.”

About LearnLeaf
LearnLeaf provides cutting-edge employee training, compliance, and engagement solutions tailored to the cannabis industry. Leveraging interactive eLearning, dynamic animations, and live-action videos, LearnLeaf empowers cannabis businesses to optimize employee performance, ensure compliance, and enhance customer experiences.

About HighRock
Founded in Maryland, HighRock is a full-service marketing agency with 20 years of experience in creative marketing, web development, and advertising solutions. Known for its strategic storytelling and innovative approaches, HighRock has earned six Regional Emmy® Awards and continues to set the standard for delivering measurable results for clients nationwide.

For Media Inquiries, Please Contact:

Pieter Bickford
Marketing Director, HighRock

pieter@highrock.com
Cell: (301) 331-4119